LeadUp or RD Station CRM?
RD Station CRM organises the sales pipeline and is part of the RD Station platform. LeadUp combines a CRM with business prospecting by industry and city.
Compared against the official pages on October 5, 2026.
Choose LeadUp if
- You need to find businesses, not just organise the ones you have.
- You want an opening message written from each business's online presence.
Choose RD Station CRM if
- You already use other RD Station products and want everything in one ecosystem.
- You need a free plan for up to 4 users.
Side by side
What each one offers. The other tools' details come from their official pages.
Business prospecting
LeadUp · Built in: search by industry and city, with each business's website, Instagram and Google
RD Station CRM · Not listed in the CRM plans
Entry price
LeadUp · Free to try; Starter at R$97/month
RD Station CRM · R$ 73 per user/month on Basic (R$ 65.70 billed annually)
Free plan
LeadUp · Yes: 1 search, no card
RD Station CRM · Yes, for up to 4 users
Official MCP server
LeadUp · Yes, on every plan, with read and write scopes
RD Station CRM · Yes, official (MCP RD Station)
Public API
LeadUp · Yes, on every plan
RD Station CRM · Yes, on every plan
Sources, checked on October 5, 2026:
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