LeadUp or HubSpot?
HubSpot is a platform for marketing, sales and service. LeadUp does one thing: it finds businesses and carries the conversation to a contract.
Compared against the official pages on October 5, 2026.
Choose LeadUp if
- You want to prospect businesses without a Professional plan.
- You'd rather pay in reais, with the plan's price on the page.
Choose HubSpot if
- You want marketing, sales and service on one platform.
- You need a free CRM for up to 2 users.
Side by side
What each one offers. The other tools' details come from their official pages.
Business prospecting
LeadUp · Built in: search by industry and city, with each business's website, Instagram and Google
HubSpot · AI prospecting agent from Sales Hub Professional up
Entry price
LeadUp · Free to try; Starter at R$97/month
HubSpot · US$ 20 per seat/month on Starter (monthly), in US dollars
Free plan
LeadUp · Yes: 1 search, no card
HubSpot · Yes, for up to 2 users
Official MCP server
LeadUp · Yes, on every plan, with read and write scopes
HubSpot · Yes, official (remote MCP server)
Public API
LeadUp · Yes, on every plan
HubSpot · Yes
Sources, checked on October 5, 2026:
Does your team know who to call tomorrow at 9?
Every company with an owner, a dated next step and a recorded value. No deal forgotten in the middle of the week.