LeadUp or Pipedrive?
Pipedrive is a sales CRM used around the world. LeadUp combines a CRM with business prospecting by industry and city, built for Brazil first.
Compared against the official pages on October 5, 2026.
Choose LeadUp if
- You need to find businesses, not just organise the ones you have.
- You want to see each business's website, Instagram and reviews before first contact.
Choose Pipedrive if
- You already have a source of leads and only need to organise the pipeline.
- You want a 14-day trial before choosing a plan.
Side by side
What each one offers. The other tools' details come from their official pages.
Business prospecting
LeadUp · Built in: search by industry and city, with each business's website, Instagram and Google
Pipedrive · Paid add-on (Prospector, in LeadBooster), from US$ 32.50/month billed annually
Entry price
LeadUp · Free to try; Starter at R$97/month
Pipedrive · From US$ 14 per user/month (Lite), in US dollars
Free plan
LeadUp · Yes: 1 search, no card
Pipedrive · No; 14-day free trial, no card
Official MCP server
LeadUp · Yes, on every plan, with read and write scopes
Pipedrive · Yes, official, on every plan
Public API
LeadUp · Yes, on every plan
Pipedrive · Yes
Sources, checked on October 5, 2026:
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